Morphio
Sinan M
Best part of the experience?
The most useful thing about Morphio, is that it's Dashboard provides all necessary info that you need at a first glance in order to make decisions for your marketing efforts. It answers questions such as "Are we doing better than last period?", "Is our latest campaign working?", and "What are our competitors doing?". Another cool thing as you can set your own KPIs. So you can track one or more KPIs such as leads generated, checkouts initiated, adds to cart, or purchases. Their system also features an Easy to setup competitive analysis part. You can use that to track your competitors from the first 5 pages of Google. Ultimately, Morphio Saves time when you have too many clients/businesses you're doing analytics for. Finally it's Way quicker and easier to understand than Google analytics. All in all 5/5 stars
Change about the experience?
Looking forward to when they implement more data about traffic acquisition, such as what channels are working best. What I would also like to see is have them grow the capabilities of Anomalies. Advanced AI learning, or whatever you call it, is becoming more and more valuable. This means having the system give more and more feedback on opportunities in optimization for your site.
Overall Feedback:
Looking forward to when they implement more data about traffic acquisition, such as what channels are working best. What I would also like to see is have them grow the capabilities of Anomalies. Advanced AI learning, or whatever you call it, is becoming more and more valuable. This means having the system give more and more feedback on opportunities in optimization for your site. Saving time when reviewing multiple client analytics, and as a result, saving $$$. I log into Morphio about once a day, and it takes me less than 20 minutes to do work that would take me an hour plus. Review collected by and hosted on G2.com.
- Hired for:
- Marketing Software
- Hired In: 2019
Analyn B
Best part of the experience?
I really love everything that Morphio has to give. From creating goals through the KPI settings, connecting all of your ads profile - google, facebook, and bing - it has helped me streamline everything from marketing to SEO strategy building and reporting for my clients. It removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve.
Change about the experience?
So far - I have not seen anything that I don't like. I know that this platform will continue to evolve and I am looking forward to new features.
Overall Feedback:
Always ask questions! Check out resources that they offer to educate yourself on how to understand and manage your projects using the platform. Join their Slack community - there will be people there to help you navigate and understand the platform at its potential. I am figuring out all of my competitors - what keywords are working for me and it also helps me keep track of my Google Ads effort - reporting,budgeting and more. Review collected by and hosted on G2.com.
- Hired for:
- SEO Software
- Hired In: 2019
Ryan S
Best part of the experience?
The segments uncovered by the audience anomalies are huge. What used to take hours now happens automatically. The forecasting tool has been very insightful.
Change about the experience?
It's a new tool so there are some things that are being worked out. But, any issues are resolved super fast by their team. So really, nothing to dislike.
Overall Feedback:
If you need to get actional insight from you Analytics and Ads accounts, this tool will cut your time to action down substantally. I am able to get actionable insights quickly. I can see if we are on target and what segments are outperforming others. This tool give us an edge over other agencies and client competitors. The SEO tools are a great addition to the tools we already use. They fill the gaps and allow us to be more competitive and stay ahead.
- Hired for:
- Marketing Software
- Hired In: 2020
Mary S
Best part of the experience?
It allows the automation of reports and data analysis, it is the tool that allows you to increase your income. Morphio is a very productive software because it is optimized to obtain the information that advances the objectives of the organization. It is a perfect tool for stopping anomalies, that is, when a noticeable problem is detected, it immediately notifies you through a specific platform without the need to investigate each platform.
Change about the experience?
For now, I don't have many negative opinions regarding the software, what I could say is that they can offer more data integrations. You can expand its functions to make it suitable for large companies.
Overall Feedback:
A tool that contributes in one way or another to the objectives of an organization, thanks to the fact that you have quite pleasant and dynamic functions for the execution of tasks. Morphio is the tool in charge of detecting marketing anomalies since it is humanly difficult to detect faults in a deep and fast way in this type of activity, such stopping will allow the organization and users to save a great amount of time and money for the team since it is executed in real time. Through it you can analyze website traffic and identify high and low conversion audience segments. Thanks to the fact that the tool offers you all this data and resources, you can know where you are going to focus your efforts, to propose improvements in it. We begin to use Morphio to monitor if our material is having good receptivity with customers and it lets us know if the content arrives in the best way that we expect and in turn determine the anomalies that it presents. We make a lot of use of it in the department because thanks to the fact that it allows us to go directly to the problem of execution, that saves us time when investigating where we are failing and at the same time saves us time in reports. It guarantees us a better view of our relevant data from one place.
- Hired for:
- SEO Software
- Hired In: 2020
Daniel L
Best part of the experience?
The range of features and functionality are exactly what we were looking for with this product. We were originally looking at a product to supplement our existing online marketing clients with an additional notification and dashboard driven product. However, since taking a tour of the product, we have identified a number of other areas in which Morphio has the potential to improve workflow and drive improvement for our clients.
Change about the experience?
It's still early days for us getting to grips with the product, but we can clearly see that the early warning notification system is going to be hugely beneficial and increase our client responsiveness, account managers now have greater visibility of all clients within a single view, or in detail at a single click. For our delivery team the competitor keyword monitoring and site health are going to be of great use in developing SEO activity going forward.
Overall Feedback:
There are still things in development, but the team are super responsive and not only resolve any bugs, but are very open to suggestions and recommendations to improve the platform. Dive in and have a play around. (Review collected by and hosted on G2.com)
- Hired for:
- Marketing Software
- Hired In: 2019
Jake M
Best part of the experience?
I like that it is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts.
Change about the experience?
We don't think of any change.
Overall Feedback:
Very happy overall with the product but I feel like there could be more flexibility with the number of views we can set up at one time for per account / web property / client. Review collected by and hosted on G2.com. Morphio gives us peace of mind, by sending us alerts in Slack when there is an anomaly good and bad. It helps eliminate analysis paralysis by focusing on key data points that we set or recheck every quarter. It also solves client-side reporting and dashboards for many of our clients. Review collected by and hosted on G2.com.
- Hired for:
- Marketing Software
- Hired In: 2019