Top Social Media Marketing Firms in Canada

With the explosion of social media, many businesses are tapping into this new realm of marketing as it offers them a low-cost platform to reach new audiences and connect with their current customers in new ways. Many people have benefited from working with social media marketing firms that specialize in this aspect of marketing, so if you’re looking to do the same, here are the top social media marketing firms in Canada to help you get started.

It’s no secret that social media has become the go-to platform for marketing any business online. According to statistics, 80% of online Canadians used social media in 2018, and that number keeps growing with every passing year. If you’re looking to take your company to the next level with your online presence, you need expert social media marketing firms on your side. This list will point you in the right direction when it comes to choosing which of these firms are right for you.

You’ve heard it a million times—but it’s worth repeating. Building your brand is key to marketing yourself as a social media expert and attracting clients. But what is a brand? A brand is everything that you are, all of your skills and abilities boiled down into one image. So when someone sees that image, they know exactly who you are and what you do without any additional information. Sounds easy, right? It’s not—but there are some simple ways to make sure people know who you are (and what you can do) when they look at your social media profile: Include keywords on your profile: including keywords from your industry helps establish expertise with search engines but more importantly helps potential clients find you.

When deciding whether or not to hire a social media marketing agency in Canada, it's important to keep in mind that social media platforms change frequently and are also extremely dynamic. This means your strategy for engaging with customers should be constantly evolving as well. Luckily, selecting a social media agency can be done with some forethought and research. Ask yourself these four questions: 1) Do you need assistance learning how to use social media?; 2) Are you overwhelmed by information overload on multiple platforms?; 3) Are you confident using one platform but don't have time to expand into others?; 4) Do you have a budget that allows for an investment in marketing services? If you answered yes to any of these questions, then hiring a social media firm may be right for your business.

Even before you start creating a social media marketing strategy, it’s important to get an idea of your goals. It can be anything from getting more website traffic to building your email list to winning over new customers. Whatever those goals are, write them down and figure out how social media can help you achieve them. The clearer you are about what you want and why, on both a high-level and granular level, the easier it will be for you to map out your plan and put together a strategy that will be most effective for your business. For example, if you want to drive more traffic through Facebook ads but don’t know why—is it because it’s cheaper than Google AdWords?