Agency Profile
BIG is an advertising and communication firm that combines purpose, passion, and prowess to help brands forge authentic relationships with their audiences.
BIG creates integrated marketing campaigns across all communication platforms – traditional, online and mobile – that authentically engage audiences through storytelling and interactive dialog; enroll consumers through a meaningful call to action, and ultimately cultivate brand users into life-long advocates.
BIG doesn’t just build brands. BIG builds brand cultures.
Size matters at BIG. Not size in terms of mass, but in terms of impact. An impact that places as much value on purpose as it does on profits. Our yardstick for success is double-edged. On one hand, it measures quantifiable results: sales, market share, audience engagement, and the like. At the same time, we measure how our efforts contribute to the health and well being of people and the planet.
Throughout BIG's 28-year history, we've developed fully integrated marketing and communications campaigns across a wide spectrum of categories including LOHAS, CPG, restaurant, automotive, education, healthcare, and nonprofits.