At Digitai we do a few things differently.
First, we implement an analytics strategy that goes far beyond installing a few snippets and pixels to ensure that we are accurately measuring every possible data point. *this comes in handy when trying to use ML to optimize.
we then leverage Machine Learning in the truest sense, for pattern recognition to help guide our digital marketing specialists.
and lastly, to ensure transparency, we work on a retainer basis and not a percentage of ad spend. we found that model allows us to do what's best for our client.