At Effective Marketing we develop innovative media programs to achieve positive ROI. Digital and traditional, B2B and B2C media research, planning, buying, management, measurement, accounting. Key Differences: Big agency talent on-demand without big agency overhead. $1B+ media buying experience.
Proprietary systems for budget setting, conversion modeling, partner selection and performance reporting Track record of innovative and creative media programs that increase brand engagement, achieve business goals and generate insights on the drivers of performance.