More commonly referred to as SEO, Search Engine Optimisation is one of the most powerful digital marketing strategies that a business can invest in. Why? Getting on the first page of search engines for keywords that your target demographic is searching for gives you free, organic traffic. Unlike strategies such as Pay-Per-Click Advertising, with SEO you don’t have to pay every time someone clicks on your link. This allows you to scale your marketing campaign by keeping costs low. It also provides the highest quality traffic since people will be searching for your product or service when they are ready to make a purchasing decision.
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