The Experience Design Studio

Created with the purpose of providing big agency services without all the rigidness and overhead, The Experience Design Studio is a full-service East Coast based Digital Agency that focuses on customer experience solutions in the health and wellness industry.

With strategy at our core, we make our clients’ tools and technology easy to use, engaging, and effective by looking at the complete customer experience – analyzing every touchpoint with the core focus of understanding how real people, patients, doctors, mothers, fathers, payers – interact with an experience. Our process starts with real-life research, which means we put ourselves in the users’ shoes to see what they are seeing and experience what they experience. We then execute the best solution with zero bias towards a technology platform.

Our focus: Crafting experiences for intent-rich moments when decisions are made, preferences are shaped, & products are purchased. From cutting edge websites to mobile apps, digital products, CRM strategy/implementation, and everything in between, we provide the high-touch level of service – from strategy, design, through to development - from experienced industry professionals to successfully launch and maintain your project or product.

Our founders Douglas Rockhill and Shai Reichert have lead digital transformations for the largest health companies in the world over the past 20 years – including creating Bristol-Myers Squibb’s first digital sales aid, redesigning Cincinnati Children’s Hospital website, converting Allergan’s sales teams to be entirely digital, helping Johnson and Johnson reimagine how to onboard new employees, and creating first-in-market content marketing solutions for Opdivo.

XDS was purpose-built with user experience, strategy, and technology at it’s core to solve the vast challenges in health and wellness marketing, in today’s digital ecosystem.