The name 'Frank' came from being open and straight forward with clients and from the agencies approach to work. If you have to start explaining why a piece of design is done a certain way or why and advert looks like it does, then it's failed. The viewer should get it straight away. With 90% of FrankCreative's work coming from referrals it's easy to see why they're going strong 10 years later - client satisfaction is as important as the creative thinking that goes into a project.