Gen Diseño works 12 years ago with one foot in Colonia and another in Montevideo.
Carolina (Montevideana) and Pablo (Coloniense) met each other studying but each one was making a career for himself,
growing and experimenting. Carolina went through some design studios and advertising agencies while
Pablo had created GEN and worked as a freelance.
In Trimarchi, - the motor of inspiration of many- decided to get together and work in a team maintaining
the name and essence of Gen.