Imagekraft Agency is an Integrated Marketing Communications (IMC) agency, otherwise known as a boutique agency. Imagekraft has a low overhead, competitive pricing and most work done in-house. Imagekraft's strengths are strategy, intuition, simplicity, branding, media relations, copywriting, editing and production. Imagekraft creates IMC plans with target market demographics, psychographics, and geodemographics. Imagekraft performs competitive research, evaluation of both competitors and client marketing communications.