We're a small business too. Like many of you reading this, we don't have a million-dollar marketing budget and an army of marketers to market our company.
There isn't a celebrity or mega-influencer among us. So, like you, we have to be strategic and judicious with our time and resources. With this in mind, we strongly believe that the investment in long-form content such as lead magnets, white papers, podcasts, video content and the like sets your strategy in motion.