We are an agency that knows people, and the daily challenge is to be near them, in the street, to get to know Chileans better than anyone else. Honesty, the human group, creative discipline and objectivity are the virtues. To know, to read, to walk, to think, to write, to look for, to observe, to talk, to talk, a coffee, a tip, scratch, ideas do not come to one, nor of others, one has to go out looking for them.