Software Profile
Sinan M
The most useful thing about Morphio, is that it's Dashboard provides all necessary info that you need at a first glance in order to make decisions for your marketing efforts. It answers questions such as "Are we doing better than last period?", "Is our latest campaign working?", and "What are our competitors doing?". Another cool thing as you can set your own KPIs. So you can track one or more KPIs such as leads generated, checkouts initiated, adds to cart, or purchases. Their system also features an Easy to setup competitive analysis part. You can use that to track your competitors from the first 5 pages of Google. Ultimately, Morphio Saves time when you have too many clients/businesses you're doing analytics for. Finally it's Way quicker and easier to understand than Google analytics. All in all 5/5 stars
Looking forward to when they implement more data about traffic acquisition, such as what channels are working best. What I would also like to see is have them grow the capabilities of Anomalies. Advanced AI learning, or whatever you call it, is becoming more and more valuable. This means having the system give more and more feedback on opportunities in optimization for your site.
Looking forward to when they implement more data about traffic acquisition, such as what channels are working best. What I would also like to see is have them grow the capabilities of Anomalies. Advanced AI learning, or whatever you call it, is becoming more and more valuable. This means having the system give more and more feedback on opportunities in optimization for your site. Saving time when reviewing multiple client analytics, and as a result, saving $$$. I log into Morphio about once a day, and it takes me less than 20 minutes to do work that would take me an hour plus. Review collected by and hosted on G2.com.
Analyn B
I really love everything that Morphio has to give. From creating goals through the KPI settings, connecting all of your ads profile - google, facebook, and bing - it has helped me streamline everything from marketing to SEO strategy building and reporting for my clients. It removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve.
So far - I have not seen anything that I don't like. I know that this platform will continue to evolve and I am looking forward to new features.
Always ask questions! Check out resources that they offer to educate yourself on how to understand and manage your projects using the platform. Join their Slack community - there will be people there to help you navigate and understand the platform at its potential. I am figuring out all of my competitors - what keywords are working for me and it also helps me keep track of my Google Ads effort - reporting,budgeting and more. Review collected by and hosted on G2.com.
Ryan S
The segments uncovered by the audience anomalies are huge. What used to take hours now happens automatically. The forecasting tool has been very insightful.
It's a new tool so there are some things that are being worked out. But, any issues are resolved super fast by their team. So really, nothing to dislike.
If you need to get actional insight from you Analytics and Ads accounts, this tool will cut your time to action down substantally. I am able to get actionable insights quickly. I can see if we are on target and what segments are outperforming others. This tool give us an edge over other agencies and client competitors. The SEO tools are a great addition to the tools we already use. They fill the gaps and allow us to be more competitive and stay ahead.