There’s nothing a great idea can’t do. A great ad idea has the power to lift businesses, sway markets, empty store shelves and turn unheard-of products into must-haves overnight. A great idea doesn’t need explaining or embellishing. It can’t be watered down and it absolutely refuses to be ignored. A great idea is the first domino, and once pushed, its impact is irresistible. At Norton Agency, we’ve been coming up with great ideas for our clients for more than 20 years.