Novel

Drawing on our publishing roots and marketing prowess we walk alongside you, supporting you through your next big pivot.

Novel is a creative firm that elevates brands by telling stories that matter. Leveraging 15+ years in publishing, we help brands build meaningful relationships with audiences.

We offer the following services:ConsultingBrand Identity and PositioningCommercial Photography and VideoContent Marketing, including: Strategy, Editorial Calendars, Social Media, Blog, Email Content and CopywritingDigital Marketing, including: Strategy, Keyword (SEO/SEM), Social Media (organic/paid), Programmatic and Influencer Marketing

What Our Clients Say

"Our marketing work with Novel has been a game changer for the Dr. Scholl’s brand.  The team at Novel serves as an extension of our internal team and has demonstrated strong tactical abilities but even stronger strategic aptitude. The team is sharp, focused and dedicated – working diligently to understand our consumer, the competitive landscape and continually producing innovative solutions to business challenges. Best of all they are fun, sharp and genuinely interested in making our business better."

Holly Campbell, Vice President Marketing, Caleres, Inc.

"In cooperation with the St. Louis Regional Chamber and members of the St. Louis Regional Marketing Collaborative, we hired Novel to create a magazine designed to bring our brand to life. The resulting work featuring a series of St. Louis moments and profiles of many of the young personalities shaping our region exceeded our expectations and is now in its third reprinting.”

Brian Hall, Chief Marketing Officer, Explore St. Louis