Using Instagram, we identified who our target audience was and where they were. We then began engaging with each user, liking and commenting on their posts before following them. We then retargeted those users on both Facebook and Instagram with ads, combined with staying in front of our target audience in their notifications and on their timeline, we were able to reach and hold the attention of thousands of users while we displayed the brand story we wanted them to see. All while placing potential customers through a direct sales funnel.