Agency Profile
STRATEGY
Existing campaigns were targeting elementary and high school teachers, but with our strategy we knew we'd have to specifically target university professors. We used a variety of platforms, notably LinkedIn, to target people with the correct job title.
We started building our audiences around self-declared professors as a safe way to ensure we were getting the qualified leads we were after. Once consistent performance started coming through, we broadened our audiences to lookalikes which allowed us to scale our performance significantly. Once we established our audience, we started testing new platforms, including Instagram, LinkedIn, and Spotify.
890% INCREASE IN PAID CONVERSIONS
42% DECREASE IN CPL